Marketing Satisfaction

Last week came with some good news. I cleared my Strategic Marketing course with a Satisfactory grade. Considering the fact that my Marketing skills are not much to talk about it was an achievement on its own. Let's say hypothetically, if I had to sell a gleaming red, one-of-a-kind Ferrari to a very rich Arab Sheikh who had an oil-well in his backyard and an F1 size racing track in his living room, I would still botch up the deal. Which is all the more reason that I was happy that I had managed through the course.

But in the course of working on my assignment, the discovery I made was, the huge number of books that have been written on Marketing. I know this because while researching for my assignments, I must have gone through at least a dozen of them. Each gave a new insight about how one analyzes the market, the opportunities, the SWOT of the product and so on. All these books did make me realize one thing. I was not cut out for Marketing. It is not my cup of tea. There's way too much art of verbal (fast-talking), research and visual representation involved to sell an idea. So no matter how eager or how willing your customer is, if you cannot sell, he will not buy. Which is the reason why I wouldn't be able to sell that Ferrari. But let me try though. Getting a "Satisfactory" grade was good to begin with. But as they say, practice is a whole different animal than theory. And before practice, I'll have to work on my next assignment, IT Strategies for Companies. Ciao.

>> YSR RIP.